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We’re Expanding Into the US And EMEA With Major Hires from Google and Spotify

Our home base is centred in London, but we are happy to announce that we…
Ian BousherJanuary 13, 2021
Hypemasters x AdmixAdvertisingDeveloperGaming

Hypemasters used In-Play and rocketed ad revenue by 22%!

Hypemasters are a dynamic indie studio commanding over 2 million players by creating hyper-addictive, and…
Ian BousherDecember 16, 2020
Rocket League, Oculus, Apple, Among UsAdvertisingFood for thoughtGaming

Gaming News – Among Us, Rocket League, Apple, and Oculus!

Hello and welcome to the Admix news roundup for the week of 14/09/2020! A curated…
Ian BousherSeptember 18, 2020
AdvertisingFood for thoughtGaming

Mixing genres – the key to game monetisation success?

“Human beings innovate by combining and recombining ideas, and the larger and denser the network,…
Ian BousherSeptember 16, 2020
Admix newsAdvertisingFood for thoughtGaming

The Admix News Roundup – Week of 07/09/2020

Hello and welcome to the Admix news roundup for the week of 07/09/2020! A curated…
Ian BousherSeptember 11, 2020
AdvertisingFood for thoughtGaming

Why the future is in-play

5 years ago, I was running an indie studio developing and publishing hypercasual games -…
Ian BousherSeptember 10, 2020
Epic vs AppleAdvertisingBusinessFood for thoughtGaming

Epic vs Apple – Can you trust this antitrust?

The dust has settled a bit after the recent major conflict between Fortnite creator Epic…
Ian BousherSeptember 2, 2020
Brand ads vs performance adsAdvertisingBusinessFood for thoughtGaming

Brand ads vs Performance ads, and standing out in the adpocalypse

In a lot of conversations we have, and especially with the recent IDFA changes (read…
Ian BousherAugust 27, 2020
Psychology of player tasteAdvertisingBusinessFood for thoughtGaming

Player taste – what makes someone play your game?

Previously we spoke about different models of gamer motivation and how those different models have…
Ian BousherAugust 18, 2020
Positives of IDFA removalAdvertisingBusinessFood for thoughtGaming

iOS 14: a huge win for Brands and Consumers

In June, Apple announced the release of iOS 14, their latest software update that will…
Ian BousherAugust 11, 2020
Psychology of monetisation tricksAdvertisingFood for thoughtGaming

5 psychological monetisation tricks that mobile games use

Big game companies hire psychologists. This is a well established fact, but it does garner…
Ian BousherJuly 14, 2020
AdvertisingFood for thoughtGaming

A game company’s greatest weapon: network effects

Network effects are one of the most important success factors for a huge amount of…
Ian BousherJuly 10, 2020
AdvertisingFood for thoughtGaming

A brief history of game monetisation – Part 2

This is the second part of our two part series on the history of game…
Ian BousherJuly 7, 2020
AdvertisingFood for thoughtGaming

A brief history of game monetisation – Part 1

The way that games have been monetised has changed drastically over the years, and we’re…
Ian BousherJune 30, 2020
You will header imageAdvertisingFood for thoughtGaming

The first banner ad, and what it teaches about game advertising

The first banner ad was for AT&T, placed on Wired magazine’s first website in 1994.…
Ian BousherJune 17, 2020
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