Admix BlogAdmix BlogAdmix Blog
  • Developers
  • Community
  • Advertisers
  • Contact
  • Join our Discord Server
Press enter to begin your search
Category

Advertising

AdvertisingDeveloperGaming

The psychology of action games, and how to monetise from it

We are firm believers in the idea of knowing your player base. After all, if…
Ian BousherMarch 26, 2021
AdvertisingDeveloperGaming

Neon Play used In-Play ads and saw no impact on retention!

App retention is an incredibly important metric for all developers, especially when considering the long-tail…
Ian BousherMarch 12, 2021
AdvertisingDeveloperGaming

Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising

- US based former GroupM CEO Rob Norman - - UK based previous Dentsu Aegis…
Ian BousherFebruary 16, 2021
AdvertisingDeveloperGaming

Report Shows In-Play Ads Most Exciting Ad Format for 2021

As the In-play advertising pioneer, we undertook a revealing report showing the state of in-play…
Ian BousherFebruary 16, 2021
AdvertisingDeveloperGaming

Hypercasual monetisation doesn’t have to hurt retention

The hypercasual market is an incredibly fast moving one, with new titles reaching the charts…
Ian BousherFebruary 11, 2021
AdvertisingDeveloperGaming

We’re Expanding Into the US And EMEA With Major Hires from Google and Spotify

Our home base is centred in London, but we are happy to announce that we…
Ian BousherJanuary 13, 2021
Hypemasters x AdmixAdvertisingDeveloperGaming

Hypemasters used In-Play and rocketed ad revenue by 22%!

Hypemasters are a dynamic indie studio commanding over 2 million players by creating hyper-addictive, and…
Ian BousherDecember 16, 2020
Rocket League, Oculus, Apple, Among UsAdvertisingFood for thoughtGaming

Gaming News – Among Us, Rocket League, Apple, and Oculus!

Hello and welcome to the Admix news roundup for the week of 14/09/2020! A curated…
Ian BousherSeptember 18, 2020
AdvertisingFood for thoughtGaming

Mixing genres – the key to game monetisation success?

“Human beings innovate by combining and recombining ideas, and the larger and denser the network,…
Ian BousherSeptember 16, 2020
Admix newsAdvertisingFood for thoughtGaming

The Admix News Roundup – Week of 07/09/2020

Hello and welcome to the Admix news roundup for the week of 07/09/2020! A curated…
Ian BousherSeptember 11, 2020
AdvertisingFood for thoughtGaming

Why the future is in-play

5 years ago, I was running an indie studio developing and publishing hypercasual games -…
Ian BousherSeptember 10, 2020
Epic vs AppleAdvertisingBusinessFood for thoughtGaming

Epic vs Apple – Can you trust this antitrust?

The dust has settled a bit after the recent major conflict between Fortnite creator Epic…
Ian BousherSeptember 2, 2020
Brand ads vs performance adsAdvertisingBusinessFood for thoughtGaming

Brand ads vs Performance ads, and standing out in the adpocalypse

In a lot of conversations we have, and especially with the recent IDFA changes (read…
Ian BousherAugust 27, 2020
Psychology of player tasteAdvertisingBusinessFood for thoughtGaming

Player taste – what makes someone play your game?

Previously we spoke about different models of gamer motivation and how those different models have…
Ian BousherAugust 18, 2020
Positives of IDFA removalAdvertisingBusinessFood for thoughtGaming

iOS 14: a huge win for Brands and Consumers

In June, Apple announced the release of iOS 14, their latest software update that will…
Ian BousherAugust 11, 2020
1 2 3 Next
  • discord2
  • youtube
  • instagram
  • linkedin
  • facebook
  • twitter
  • twitch

Compliant with:

How To

  • Quick start
  • Ad formats
  • Asset library
  • Admix features
  • Add placements
  • Developer platform

Genres

  • 2D Games
  • Action games
  • Racing games
  • Sports games
  • VR / AR Games
  • Social

Company

  • Game day
  • Privacy policy
  • Advertisers
  • Contact us
  • Jobs
  • Docs

© 2020 Admix. Copyright © 2018 Wam Group Ltd. All rights reserved.

  • Developers
  • Community
  • Advertisers
  • Contact
  • Join our Discord Server