AdvertisingDeveloperGaming Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising - US based former GroupM CEO Rob Norman - - UK based previous Dentsu Aegis…Ian BousherFebruary 16, 2021
AdvertisingDeveloperGaming Report Shows In-Play Ads Most Exciting Ad Format for 2021 As the In-play advertising pioneer, we undertook a revealing report showing the state of in-play…Ian BousherFebruary 16, 2021
AdvertisingDeveloperGaming Hypercasual monetisation doesn’t have to hurt retention The hypercasual market is an incredibly fast moving one, with new titles reaching the charts…Ian BousherFebruary 11, 2021
AdvertisingDeveloperGaming We’re Expanding Into the US And EMEA With Major Hires from Google and Spotify Our home base is centred in London, but we are happy to announce that we…Ian BousherJanuary 13, 2021
AdvertisingDeveloperGaming Hypemasters used In-Play and rocketed ad revenue by 22%! Hypemasters are a dynamic indie studio commanding over 2 million players by creating hyper-addictive, and…Ian BousherDecember 16, 2020
DeveloperGamingNews Social media is dead, long live social media We’ve spoken about social media a lot on this blog, usually about how it’s moving…Ian BousherNovember 27, 2020
DeveloperGamingNews Are offerwall ads good for game devs? One of our main goals at Admix is to innovate on tired old advertising solutions…Ian BousherOctober 29, 2020
DeveloperGamingNews Admix partners with Fumb Games studio to accelerate in-play market In the gaming space, technology and creativity thrive off of each other. Together, they’re greater…Ian BousherOctober 21, 2020
DeveloperGamingNews Admix 2.0 is here! After one month of intense beta testing, we’re excited to finally release Admix 2.0 to…Ian BousherOctober 20, 2020
DeveloperGamingNews Gaming News – Homescapes ads banned and Unity launches an indie support program! Hello and welcome to the Admix news roundup! A curated mix of big news, small…Ian BousherOctober 16, 2020
DeveloperFood for thoughtGaming HGames used In-Play ads and boosted ARPDAU by 31% HGames are a small indie studio that has been skyrocketing in popularity for some time…Ian BousherOctober 14, 2020
DeveloperFood for thoughtGamingPsychology Understanding what motivates gamers to play What does it mean for a game to be ‘fun to play’? How do developers…Ian BousherAugust 7, 2020
DeveloperFood for thoughtGaming Games Plus – The future is interactive entertainment All the way back in 2005, Microsoft had a dream to take a step away…Ian BousherJuly 31, 2020
DeveloperFood for thoughtGaming The console war has changed and won’t be the same again Recently, we released an article on network effects - the power of a network of…Ian BousherJuly 23, 2020
DeveloperFood for thoughtGaming Announcing 14-day Turbo payment terms for game developers Today, we're excited to roll out 14-day payment terms for our game developers! While this might…samuelJuly 23, 2020