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AdvertisingDeveloperGaming

Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising

- US based former GroupM CEO Rob Norman - - UK based previous Dentsu Aegis…
Ian BousherFebruary 16, 2021
AdvertisingDeveloperGaming

Report Shows In-Play Ads Most Exciting Ad Format for 2021

As the In-play advertising pioneer, we undertook a revealing report showing the state of in-play…
Ian BousherFebruary 16, 2021
AdvertisingDeveloperGaming

Hypercasual monetisation doesn’t have to hurt retention

The hypercasual market is an incredibly fast moving one, with new titles reaching the charts…
Ian BousherFebruary 11, 2021
AdvertisingDeveloperGaming

We’re Expanding Into the US And EMEA With Major Hires from Google and Spotify

Our home base is centred in London, but we are happy to announce that we…
Ian BousherJanuary 13, 2021
Hypemasters x AdmixAdvertisingDeveloperGaming

Hypemasters used In-Play and rocketed ad revenue by 22%!

Hypemasters are a dynamic indie studio commanding over 2 million players by creating hyper-addictive, and…
Ian BousherDecember 16, 2020
DeveloperGamingNews

Social media is dead, long live social media

We’ve spoken about social media a lot on this blog, usually about how it’s moving…
Ian BousherNovember 27, 2020
DeveloperGamingNews

Are offerwall ads good for game devs?

One of our main goals at Admix is to innovate on tired old advertising solutions…
Ian BousherOctober 29, 2020
DeveloperGamingNews

Admix partners with Fumb Games studio to accelerate in-play market

In the gaming space, technology and creativity thrive off of each other. Together, they’re greater…
Ian BousherOctober 21, 2020
DeveloperGamingNews

Admix 2.0 is here!

After one month of intense beta testing, we’re excited to finally release Admix 2.0 to…
Ian BousherOctober 20, 2020
Gaming newsDeveloperGamingNews

Gaming News – Homescapes ads banned and Unity launches an indie support program!

Hello and welcome to the Admix news roundup! A curated mix of big news, small…
Ian BousherOctober 16, 2020
Hgames AdmixDeveloperFood for thoughtGaming

HGames used In-Play ads and boosted ARPDAU by 31%

HGames are a small indie studio that has been skyrocketing in popularity for some time…
Ian BousherOctober 14, 2020
Gamer MotivationDeveloperFood for thoughtGamingPsychology

Understanding what motivates gamers to play

What does it mean for a game to be ‘fun to play’? How do developers…
Ian BousherAugust 7, 2020
Interactive entertainmentDeveloperFood for thoughtGaming

Games Plus – The future is interactive entertainment

All the way back in 2005, Microsoft had a dream to take a step away…
Ian BousherJuly 31, 2020
PS5 vs XboxDeveloperFood for thoughtGaming

The console war has changed and won’t be the same again

Recently, we released an article on network effects - the power of a network of…
Ian BousherJuly 23, 2020
Turbo Payment by AdmixDeveloperFood for thoughtGaming

Announcing 14-day Turbo payment terms for game developers

Today, we're excited to roll out 14-day payment terms for our game developers! While this might…
samuelJuly 23, 2020
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