As the In-play advertising pioneer, we undertook a revealing report showing the state of in-play…
Ian BousherFebruary 16, 2021
Our home base is centred in London, but we are happy to announce that we…
Ian BousherJanuary 13, 2021
Hypemasters are a dynamic indie studio commanding over 2 million players by creating hyper-addictive, and…
Ian BousherDecember 16, 2020
Hello and welcome to the Admix news roundup for the week of 14/09/2020! A curated…
Ian BousherSeptember 18, 2020
“Human beings innovate by combining and recombining ideas, and the larger and denser the network,…
Ian BousherSeptember 16, 2020
Hello and welcome to the Admix news roundup for the week of 07/09/2020! A curated…
Ian BousherSeptember 11, 2020
5 years ago, I was running an indie studio developing and publishing hypercasual games -…
Ian BousherSeptember 10, 2020
The dust has settled a bit after the recent major conflict between Fortnite creator Epic…
Ian BousherSeptember 2, 2020
In a lot of conversations we have, and especially with the recent IDFA changes (read…
Ian BousherAugust 27, 2020
Previously we spoke about different models of gamer motivation and how those different models have…
Ian BousherAugust 18, 2020
In June, Apple announced the release of iOS 14, their latest software update that will…
Ian BousherAugust 11, 2020
Big game companies hire psychologists. This is a well established fact, but it does garner…
Ian BousherJuly 14, 2020
Network effects are one of the most important success factors for a huge amount of…
Ian BousherJuly 10, 2020
