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AdvertisingFood for thoughtGaming

A brief history of game monetisation – Part 2

This is the second part of our two part series on the history of game…
Ian BousherJuly 7, 2020
AdvertisingFood for thoughtGaming

A brief history of game monetisation – Part 1

The way that games have been monetised has changed drastically over the years, and we’re…
Ian BousherJune 30, 2020
You will header imageAdvertisingFood for thoughtGaming

The first banner ad, and what it teaches about game advertising

The first banner ad was for AT&T, placed on Wired magazine’s first website in 1994.…
Ian BousherJune 17, 2020
AdvertisingGaming

How in-play advertising supports the music industry

COVID-19 has wracked almost every industry out there, but we’re not going to get into…
Ian BousherJune 10, 2020
AdvertisingGaming

Do you worry about monetising your game?

Monetisation anxiety. Not just the elephant in the room, but the 12-wheeler that crashed through…
Ian BousherJune 8, 2020
AdvertisingGaming

The Culling 2020: Bad monetisation steals headlines

The Culling 2020 released recently and the world is not as happy about it as…
Ian BousherJune 5, 2020
AdvertisingGaming

Animal Crossing is using in-play ads… And they’re going great

Animal Crossing: New Horizons has been absolutely everywhere over the past two weeks.  From players…
Ian BousherMay 7, 2020
Advertising

How to Win Millennials With In-Play Advertising

Do you recall the ads you saw when you last opened your browser? Almost no…
ferrealexanderJanuary 2, 2020
AdvertisingBusiness

Developers’ In-Play Monetization Guide for 2020

As a game developer, you must have been debating this a thousand times with your…
ferrealexanderDecember 9, 2019
AdvertisingAR/VR

What advertising means in the age of Spatial Computing

This article was initially published on E-consultancy Advertisers today are starting to look towards technologies…
samuelJuly 1, 2019
Advertising

Fighting ad fraud with App-ads.txt

Lately, the IAB (Interactive Advertising Bureau) has released a new set of guidelines for publishers…
samuelJune 20, 2019
AdvertisingBusiness

How State Farm integrated VR as part of their $1B media plan

State Farm became the first insurance company to buy VR media.The insurance industry is known…
samuelApril 28, 2019
AdvertisingBusiness

How Uber used Admix as part of the biggest campaign in their history

In September 2018, Uber launched the largest campaign in their history.Entitled the "Doors Are Always…
samuelFebruary 25, 2019
AdvertisingBusiness

How National Geographic used Admix to promote ‘Mars’ Season 2

At the end of last year, National Geographic were looking for an innovative channel to promote…
samuelJanuary 30, 2019
Advertising

Why Cannes Lions Was A Big Deal For VR & AR

If you work in a field somewhat related to media or advertising, you must have…
Samuel HuberJune 26, 2018
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