5 years ago, I was running an indie studio developing and publishing hypercasual games – before hypercasual was even a thing. I distinctly remember the joy and relief of finishing Read More

The dust has settled a bit after the recent major conflict between Fortnite creator Epic Games and Apple, but the feud is far from over. If you’ve somehow managed to Read More

In a lot of conversations we have, and especially with the recent IDFA changes (read about that here) we highlight a difference between brand advertising and performance advertising. It’s not Read More

Previously we spoke about different models of gamer motivation and how those different models have been used to explain how games might satisfy a person’s basic needs. The idea being Read More

In June, Apple announced the release of iOS 14, their latest software update that will be released in September. The main takeaway was their update to IDFA policies in which Read More

What does it mean for a game to be ‘fun to play’? How do developers engineer that fun and motivate their users to stay engaged with a game for hours, Read More

All the way back in 2005, Microsoft had a dream to take a step away from games consoles and create a true media centre. A hub in your living room Read More

Recently, we released an article on network effects – the power of a network of users being more valuable than the product or game itself. Building off of that, it’s Read More

Today, we’re excited to roll out 14-day payment terms for our game developers! While this might not sound like the most exciting announcement at a glance, the game devs amongst you Read More

2016 was the beginning of the age of data, and now data can change everything in your life. The restaurants you like, based on what’s suggested to you by your Read More

Idle games (sometimes called incremental games) are a fascinating genre all of their own, from a psychological perspective, design perspective, and – naturally – a business perspective. If you’re uninitiated Read More

Big game companies hire psychologists. This is a well established fact, but it does garner the question as to why? This is from a job posting by Valve looking for Read More

Network effects are one of the most important success factors for a huge amount of games, but most game designers haven’t heard of them. This article is your one-stop-shop for Read More

This is the second part of our two part series on the history of game monetisation. Each article can be read standalone, but for the whole story read Part 1 Read More

“Hypercasual” is still not a genre that appears on the Play Store or the App Store, and games in this genre usually come under the “Arcade” category. Even without this Read More