Entitled the “Doors Are Always Opening”, this $500M campaign was part of the company’s effort to break free of a year of difficult publicity and give the brand a fresh outlook. The campaign is upbeat, highlighting optimism for the future and the potentially emotional stories of its services. For this reason, Uber was looking for innovative ways to reach their US audience in an untapped media. The other requirement was to be able to gather new data to quantify engagement to the brand message. Seeing our traction in the VR space, Uber decided to run a 4-weeks awareness campaign using Admix.
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