In the aftermath of the Facebook fallout, times are tough in the advertising industry. Adtech companies around the world are starting to get exposed for malicious practices, and internet users Read More

Last week, I was invited to the beautiful city of Prague by our friends at Somnium Space, a VR world we are helping monetize, for their exclusive pre-launch. Amongst the other Read More

Ask your colleagues or your neighbours and chances are, if they have heard of VR, they’ll tell you that this is a new way to play games. Who could blame Read More

Jamming with Olivier Kadel from 1.618 Digital  about audio being the first augmented reality, and why it is so important to create immersive experiences. We also discussed our vision of Read More

In 2015, a study from researchers at Chapman University showed that americans are more scared by technology than by death. A new survey by Znet confirms that technophobia is a Read More

Last week I was a guest of the Let’s Mix Reality podcast by Mark Metry. We got fired up talking about immersive tech becoming the new interface, what business models Read More

At the Oculus Connect conference in October, Mark Zuckerberg revealed an ambitious goal– getting 1 billion people in Virtual Reality. The timing for that wasn’t announced, nor was the type Read More

I have made no secret about being very bullish on the long term potential of Mixed Reality and how I believe that it will become the new interface to interact Read More

In my previous article, I talked about Augmented Reality ‘inevitably’ becoming the new interface to interact with content. In this article, I want to talk about another – but tightly Read More

Adbank, a blockchain based ad platform, has announced a strategic partnership with Advir, the first programmatic monetization platform for VR and AR. The partnership will explore Adbank connecting to Advir’s Read More

Quick interview I have given for L’ADN, a french channel, at Virtuality Paris 2018. I give some insights about the company’s vision and what we have accomplished so far. (video Read More

In February 2018, I was invited by Virtuality in Paris to give a talk about how new technologies like AI, VR and AR are changing marketing forever. It might seem like Read More

If you are a sci-fi fan, you must have heard of the Metaverse. The Metaverse is a term coined in 1992 by Neal Stephenson in his book Snow Crash, and Read More

A year into founding Advir.co I have been speaking about Virtual Reality, Augmented Reality and Mixed Reality at 32 events ranging from conferences like Tech Open Air Berlin, NOAH, VR Read More

Blockchain-based AR platform Arcona.io has partnered with programmatic company Advir.co to help monetise advertising in AR. The partnership brings together three distinct areas: VR/AR, programmatic advertising and blockchain technologies. Arcona Read More