AdvertisingFood for thoughtGaming A game company’s greatest weapon: network effects Network effects are one of the most important success factors for a huge amount of…Ian BousherJuly 10, 2020
AdvertisingFood for thoughtGaming A brief history of game monetisation – Part 2 This is the second part of our two part series on the history of game…Ian BousherJuly 7, 2020
BusinessGaming Everyone’s a gamer: where does hypercasual go next? “Hypercasual” is still not a genre that appears on the Play Store or the App…Ian BousherJuly 3, 2020
AdvertisingFood for thoughtGaming A brief history of game monetisation – Part 1 The way that games have been monetised has changed drastically over the years, and we’re…Ian BousherJune 30, 2020
BusinessDeveloperGaming Why has the pandemic accelerated gaming M&A? Since the beginning of the year, there have been a huge amount of mergers and…Ian BousherJune 23, 2020
AdvertisingFood for thoughtGaming The first banner ad, and what it teaches about game advertising The first banner ad was for AT&T, placed on Wired magazine’s first website in 1994.…Ian BousherJune 17, 2020
AdvertisingGaming How in-play advertising supports the music industry COVID-19 has wracked almost every industry out there, but we’re not going to get into…Ian BousherJune 10, 2020
AdvertisingGaming Do you worry about monetising your game? Monetisation anxiety. Not just the elephant in the room, but the 12-wheeler that crashed through…Ian BousherJune 8, 2020
AdvertisingGaming The Culling 2020: Bad monetisation steals headlines The Culling 2020 released recently and the world is not as happy about it as…Ian BousherJune 5, 2020
DeveloperFood for thoughtGaming Now’s the time to make games, but maybe it isn’t Covid-19 took the world by storm, and it’s proving to be one of the most…Ian BousherJune 3, 2020
AdvertisingGaming Animal Crossing is using in-play ads… And they’re going great Animal Crossing: New Horizons has been absolutely everywhere over the past two weeks. From players…Ian BousherMay 7, 2020